The squid game experience
Step into the world of Squid Game at Herald Square, where the chilling, high-stakes universe of the hit show comes to life in an immersive experience. Best of all, entry is free—though to play, you'll need a ticket, which grants you the opportunity to engage with a variety of activities, challenges, and more.
For a fun memento of your visit, there's a photo booth where you can capture photos in true Squid Game style, donning iconic masks and props from the show. Nearby, the snack bar offers tasty refreshments to keep you fueled as you navigate the experience, which is perfect for those looking to fuel up before stepping into the games themselves.
More recently, a new attraction has been added: a K-beauty booth featuring the Bring Green brand. Fans of skincare and self-care will love the chance to visit their stall and receive free products from their line. No purchase is necessary—just visit while supplies last, and enjoy some free skincare goodies that promise to pamper you after your thrilling adventure.

Squid Game: The Experience
New York