Oh the struggles… Aritzia's new Soho store, now located just one block down on Prince Street, is making waves with its stunning design and fresh offerings. A standout feature in the store is the Superpuff Photo Booth, which offers a fun, interactive experience for shoppers. When I visited, I couldn't resist trying on the iconic Superpuff jacket. However, putting on the oversized, cozy piece was a bit of a struggle, as it's significantly larger than I expected. Once I finally managed to slip it on, I headed to the photo booth, which was more than just a simple photo opportunity—it’s an experience. The booth focuses on overhead shots, capturing the full volume and dramatic effect of the jacket. The results were striking, but what really stood out was the innovative approach to the photos. Instead of the usual instant prints, these pictures are non-printable, and you must scan a QR code to retrieve them digitally later. It’s a clever twist that adds a layer of exclusivity and tech-savviness to the whole experience.