I actually won a giftcard here through the S’more market, and I’m so glad I did! You get to pick your scent and the finish (satin, matte, sheer) and case first, and then the person working there helps you go through and choose lipstick color, and they’ll keep making adjustments until you love it! I was so happy with how mine turned out, this was the first lipstick I’ve ever had that made me so happy 😊