one of my favorite small businesses in the city, niconeco zakkaya (263 east 10th street) has the best collection of japanese stationery, craft supplies, and small gifts! the shop itself has a beautiful exterior and stepping inside feels like entering a ghibli movie. their collection of stationery and supplies is expansive and everything is so cute!! (a lot of neko/cat themed items) if you’re a stationery addict like me, please show them some love <3 p.s: the owner of niconeco zakkaya, siming, has announced earlier this year that they’ll be opening ‘loaf on paper’, a cozy cafe and market of local treasures in williamsburg this spring 2025 so stay tuned!! niconecozakkaya japanesestationery smallbusinesses