I had an incredible experience at Lip Lab Soho, where I treated myself to a custom lipstick! Whether you book an appointment or walk in, the process is effortlessly smooth, and the staff is exceptionally friendly. Aaliyah, my helper, was an absolute delight throughout. Lip Lab offers customization options for lipsticks ($65), lip glosses ($55), and lip balms ($45), with enticing bundle discounts. Although I initially planned on a lipstick, after Aaliyah's guidance, I discovered the amount of tint in the moisturizing balm was perfect for me. She asked what shade I was looking for and I explained I wanted a shade slightly darker than my natural lip color, which she matched effortlessly. Next to me, a clever customer was creating a custom lipstick to replace a discontinued favorite of hers – a genius move! Observing Aaliyah blend the color and trying it on was a joy. She swiftly replicated my chosen shade in both balm and lipstick textures for comparison. While lip liners aren't customizable, their diverse range included a perfect compliment to my custom shade, and I snagged it for $25. The personalization extends to naming the lipstick and witnessing the engraving process. Also, adding a scent to my shade was a delightful touch. I'm thrilled with my personalized products and deeply appreciate Aaliyah's kindness. This personalized experience at Lip Lab Soho is an indulgent yet worthwhile self-care purchase or a thoughtful gift for a friend. Highly recommended!